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Aram Bartholl |
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Google Portrait Series Four Google portraits at 'Social Media' PaceMcGill / Pace Gallery NYC, September 16 - October 15, 2011 'Penelope Umbrico' Google search english 'Jason Smith' Google search english, 'Ai Weiwei' Google search chinese,
Almost everyone can be found by name on Google nowadays. Even people who never used computers can be found because their names appear in scanned books on the internet. Almost everybody has at least once googled himself. 'Ego-surfing' is a very popular way to see what people find out about you googling your name. In that way the first 10 entries of a Google search result page represent the modern portrait. Who is this person? In what context does the name appear? What are the top links? Are there other people with same or similar name in the results? The portrait dynamically changes over time depending on the Google algorithms, the language of the search and of course by the activities of the person. Due to the omnipresence of Google people often care very much about their Google portrait and sometimes even hire specialized services to have the result page altered 'actively'. Four Google self-portraits commissioned by Microwave Festival, Hong Kong, 2009. Each QR-code represents a visual encryption of a search on 'Aram Bartholl' in a specific language on Google. 'Aram Bartholl', Google search german 'Aram Bartholl', Google search english 'Aram Bartholl', Google search chinese 'Aram Bartholl', Google search korean
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cc Some rights reserved. All content on this webpage is licensed under Creative Commons license by-nc-sa 3.0 . Aram Bartholl 2010 |